Preparing for Exponential Growth

A Communications Staffing Primer for Tech Companies


Lately we've been having a lot of conversations with top communicators in the Bay Area about the challenges of building out the function at companies that can see multi-billion-dollar growth in a matter of months. We've compiled insights and best practices here.

What Top Communicators Are Telling Us

The convergence of marketing and communications, the importance of generating owned content: see what other top communicators had to say. »

Early- to Mid-Stage Companies: Comms by Committee

Early on, with limited staff and the need to justify every dollar spent to investors, it is not so common to see a dedicated communications function. Instead, everyone from the founders to people focused on user adoption and marketing will have a hand in engaging with the media and the VC community. Time to start planning ahead. »

Ramping Up: Early Hires

When you have one full-time communicator in place, it's not too early to think about building out the second tier of the department structure. Finding hires with growth potential »

Atop the Unicorn List: A Mature, Full-Service Department

Even mature, well-structured communications departments need to think about future-proofing the function in an unpredictable world. Hiring to see around corners »

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Connect

For over 25 years, Heyman Associates has been committed to assisting organizations to build out effective communications and public affairs functions, from the director level to the C-suite. We count a variety of top technology companies as clients.

To learn more about what our focused approach can do for you, please contact our West Coast and Technology Practice Lead, Senior Vice President Jessamyn Katz.


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