Resurgence of Internal Communications

Welcome to our newest issue of Positioning Online.

Corporations are like communities: each with its own culture, structure and organizational hierarchy. And for CEOs, the ability to communicate vision, culture and values is a necessary leadership skill, for they are far more accountable for every action a corporation takes than ever before.

As a result, internal, or employee, communications is giving media relations a run for its money as the hot spot – the sexy, exciting area of communications work. IC is now likely to be only two or three positions away from the CEO. Communications pros drive the function and usually have good access to the CEO’s ear and time.

How can corporate leaders effectively reach their internal audience? What are the best strategies and vehicles of communication? Are employees truly satisfied with their company's communications methods?

Read on to learn what top internal communicators had to say on the subject.

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September 2004 Edition

© 2004 Heyman Associates, Inc.