Technology Communications

Welcome to our newest issue of Positioning Online.

Although the past three years have been gloomy for the technology industry, the bust, and its resultant slump in tech communications, is almost over. Current clients want additional programs, new clients are seeking agency help, and both technology corporations and agencies with tech practices are starting to hire communicators again. Companies in other countries also are looking to expand beyond their borders.

But the pace is far slower than it was during the boom’s heyday. The focus of tech communications has shifted from “gee whiz—cool!” to technology’s business and consumer benefits.  What does this mean for PR professionals in the technology sphere?  How can the communications function adapt to the changes? 

Read on to learn what the tech PR pros have to say on the topic.

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January 2005 Edition

© 2004 Heyman Associates, Inc.