Welcome to our newest issue of Positioning Online.

Branding is an all-encompassing endeavor with literally billions of dollars at stake.  In this issue, experts help define branding and tell how it is done and where it is done well.

Learn how companies themselves have become “new and improved!”  Communications leaders from some of the world’s most prominent companies explain how they have helped change perception, reinvigorate an image or flown against conventional wisdom.

Lastly, our recent “Best Of” issue of Positioning, which was selectively mailed, is now online.  Peruse more than 10 years of themes and condensed articles, and be sure to enter your “Worst Ever Interview” story (from either side of the desk).

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Click here for a printer-friendly version of the May 2003 Edition

© 2004 Heyman Associates, Inc.