Positioning a New CEO

Welcome to our newest issue of Positioning Online.

Few events can rattle a corporation’s standing with investors, consumers, the media and even its own employees like leadership change at the top.  Studies show that CEOs only remain at a single company for a few years before moving on.  As a result, communications professionals must be ready to transition the new executive, to both external and internal audiences, as smoothly as possible. 

While the task can be daunting at times, expert communicators have learned how to handle the challenges, regardless of the situations surrounding a new CEO’s introduction into the fold.  What are some of these challenges and the strategies used to address them?  Does the new CEO have certain strengths that make the transition easier?  How does the leadership change affect employee morale? 

Read about how some top communicators have successfully positioned a new CEO.

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Click here for a printer-friendly version of the April 2004 Edition

© 2004 Heyman Associates, Inc.