Welcome to our newest issue of Positioning Online.

With technology rapidly evolving to allow for instant access, globalism has continued to grow right along with it, requiring many major corporations to develop strong communications teams for their overseas operations.  While it seems like the norm nowadays, this is no easy task.  From tackling the fairly routine areas of crisis management and media relations to the more sensitive issues like terrorism and foreign governance, effective international communications can best be achieved with the right combination of skills, cultural understanding and flexibility. 

What qualities should a good international communicator have to get the message across?  How have professionals dealt with unforeseen obstacles and what lessons can we learn from them today?  Should a corporation build its own international communications department or hire an outside agency?

Read what communications experts have to say as they draw insight from their own experiences working abroad. 

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Click here for a printer-friendly version of the February 2004 Edition

© 2004 Heyman Associates, Inc.