Thoughts on the Plank Center’s Leadership Report Card for 2017 July 12, 2017

By Bill Heyman

Recently, the Plank Center, in collaboration with Heyman Associates, published its second biennial Leadership Report Card. Participation in the survey this year increased by nearly 35% and the reaction to the results […]

A Brand that Serves: CSR As DNA (Part One) June 19, 2017

Jeff Winton – SVP, Corporate Affairs and Chief Communications Officer at Astellas – discusses the innovative ways in which the company has focused its corporate social responsibility efforts to benefit the communities it serves while offering its employees opportunities to engage in outreach activities that are personally meaningful to them. This is part one […]

Taylor Bennett’s Kate Hamilton-Baily in IR Magazine December 13, 2016

In a recently-published article in IR Magazine, Kate Hamilton-Baily, a director at Taylor Bennett – our sister firm in the U.K., offers advice for approaching a job interview. She emphasizes preparation: researching the company and interviewer, having a game plan for how you would approach this new job, and developing “mini case studies” to […]

Communicating Culture: Internal Engagement Under the Senior Managers Regime December 6, 2016

Taylor Bennett, our sister firm in London, has just published an analysis of the new Senior Managers Regime (“SMR”) and what it means for the corporate communications function – particularly internal communications – in the U.K. Even companies not directly impacted should view the SMR as part of a broader, global trend toward […]

Scaling the Communications Function at Tech Companies (Part Two) October 28, 2016

Heyman Associates opened its San Francisco office three years ago. In this segment – the second of two – Jessamyn Katz, our West Coast and Technology Practice Lead, discusses best practices for building a communications function at each stage of a tech company’s lifecycle, from Series A through IPO and onto the Fortune 500 […]

Scaling the Communications Function at a Technology Company (Part One) October 27, 2016

Heyman Associates opened its San Francisco office three years ago. In this segment – the first of two – Jessamyn Katz, our West Coast and Technology Practice Lead, discusses best practices for building a communications function at each stage of a tech company’s lifecycle, from Series A through IPO and onto the Fortune 500 […]

Preparing for Exponential Growth: A Communications Staffing Primer for Tech Companies October 26, 2016

Based on numerous conversations with our contacts in Silicon Valley, Heyman Associates has just published a white paper outlining best practices for scaling the communications function at fast-moving technology companies that can grow by billions of dollars in a matter of months.

Five Strategies for Acing Your Next Job Interview August 14, 2016

By Lisa Ryan

You’ve probably seen it before: an interview with a high-profile celebrity or politician that is almost painful to watch because the responses have zero connection to the questions being asked. The subject hammers away at a few bland talking points or, even worse, rambles on incoherently. Either way, that burning question on […]

Personal Branding for Communicators July 21, 2016

By Maryanne Rainone

Back in June, a major sports apparel brand had to cope with the fallout from misspelling Colombia with a “u” instead of an “o” in an advertisement for the national soccer team’s jersey. Steve Harvey had the same problem with an apology tweet at the end of last year, […]

Podcast: How to Negotiate a Pay Raise July 19, 2016

In her latest “Mrs Moneypenny” podcast for Financial Times, Heather McGregor of Taylor Bennett, our sister firm in the U.K., explores the art of salary negotiation: “Mrs Moneypenny discusses pay with fellow FT columnist and director of the High Pay Centre Stefan Stern and Natalie Jacquemin, a psychologist and partner at Mercer, the […]

Active Networking: The Importance of Having a Plan (Part Two) June 12, 2016

Anybody can learn to be a great networker. All it takes is some common sense, a bit of planning and a long-term approach with an emphasis on follow-through. In Part Two of this segment, TR Straub – a Senior Vice President at Heyman Associates – discusses actually connecting with the people you want to meet […]

Active Networking: The Importance of Having A Plan (Part One) June 6, 2016

Anybody can learn to be a great networker. All it takes is some common sense, a bit of planning and a long-term approach with an emphasis on follow-through. In Part One of this segment, TR Straub – a Senior Vice President at Heyman Associates – discusses how to approach the planning process, set goals and […]

Part-Time Professor, Full-Time Communicator: Effective Leadership at Work and in the Classroom February 22, 2016

Yanique Woodall, Vice President, Global Marketing Communications at 1-800-FLOWERS.COM, discusses how teaching communications to graduate and undergraduate students has made her a more effective leader in the corporate world.

Something for Everyone at Davos February 2, 2016

By Bill Heyman

After nearly a week of eighteen-hour days spent traversing the hilly, snow-covered streets of Davos for a seemingly endless lineup of breakfasts, presentations and cocktail receptions, I really just wanted to get home to my family in New York. But a historic snowstorm on the East Coast stranded me in Zurich, and […]

Heyman Associates Promotes Four February 1, 2016

Heyman Associates has promoted Jessamyn Katz and TR Straub, both to the position of Senior Vice President. Ms. Katz – who opened the firm’s San Francisco office three years ago – will be responsible for continuing to build the firm’s technology practice. Mr. Straub will lead Heyman Associates’ government relations and public affairs practice, splitting […]

The State of Healthcare Communications 2016 January 6, 2016

advocacy

We spoke with 100 top communicators in the healthcare industry to get their insights on how the function is evolving in that sector of the economy. This white paper presents the trends and insights that emerged […]

Communicating for Associations (Part Two) November 13, 2015

Rebecca Spicer, Senior Vice President, Communications & Public Affairs at the National Beer Wholesalers Association, discusses issues of particular importance to communications professionals serving industry associations. This is the second in a two-part series.

Reputation Management October 16, 2015

Anthony Johndrow, Co-Founder & CEO, Reputation Economy Advisors, discusses the complexities of managing reputation in a digital world.

Communicating for Associations (Part One) August 14, 2015

Rebecca Spicer, Senior Vice President, Communications & Public Affairs at the National Beer Wholesalers Association, discusses issues of particular importance to communications professionals serving industry associations. This is the first in a two-part series.

Lonely at the Top: Survey Reveals Wide Gaps Between PR Leaders and Their Employees July 20, 2015

By Bruce Berger

The Plank Center Leadership Report Card for 2015, co-sponsored by Heyman Associates, surveyed over 800 senior, U.S.-based public relations professionals.


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